On 12th February 2022 after 18 months in the making, Merlin Entertainments launched its new £1m attraction on Blackpool’s Golden Mile.

The beloved characters from the award-winning PETER RABBIT™ animated TV series have made a new home next door to the famous Madame Tussauds as part of a new standalone visitor experience.

You can find out more and book here: Peter Rabbit Explore and Play, Blackpool

At Links we started working with Merlin to help bring the attraction to life in September 2021.

The Project

In the early stages we took detailed surveys of all areas working with the Merlin Theming team. We also liaised regularly as required with the creative agency involved.

Our work mainly consisted of providing wall graphics, graphics for doors and windows, and external banners.

The internal wall graphics covered over 1000 square metres and we had to implement them in a very specific order as 3D theming quickly followed.

During this project good communication, attention to detail, and keeping to project milestone deadlines were all key to a successful job. For example, we couldn’t install the door and window signage or the main external banner until two weeks from opening day.

The Outcome

This was a major project which represents a great addition to the seafront here in Blackpool and it’s a pleasure to see our signage work having such a big impact on its success.

This type of project shows exactly why we focus so much on being great communicators. We recognise that signage at an attraction like this is a critical component to the entire customer experience so we had to get everything right.

We needed to go above and beyond and be heavily involved as soon as possible. We needed to do what we always promise we will do – be more than just a sign maker.

“Peter Rabbit has been 18 months in the planning and Links Signs and Graphics have been an integral partner throughout that process. The finished product looks amazing and the graphics really bring the different areas to life, creating immersive spaces that the guests have already started to enjoy. We find Links professional, competitively priced and a joy to work with.”

Stuart Jarman – General Manager – Golden Mile Attractions: Merlin Blackpool.

If you’re looking for a similar type of service from a Blackpool sign maker, contact our team at Links Signs & Graphics.  We don’t just work on projects of this size, we’re flexible and can always find you a signage solution that fits your objectives within your budget.

Talk to the Links team today about your requirements and see how we can help. Call us on 01253 396 444 or email